Built for brands onShopifythat optimize for profit

Optimize your ads for profit.

We send your ad platforms the profit of every order, based on the product costs in your Shopify store.

  • Profit as the conversion value on Meta, Google Ads and Snapchat
  • Product costs from Shopify, per variant
  • Profit per campaign in TrackBee Insights
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30-day free trial, no credit card. Already on TrackBee? Turn on profit optimization.

2,500+ Shopify stores grow with TrackBee

The problem

ROAS doesn't show your profit.

By default, ad platforms optimize on order revenue. They don't see your product costs, so a sale with a 10% margin counts the same as a sale with a 70% margin.

Campaign A, ROAS 4.0€200
Campaign B, ROAS 2.8€820

Profit left after product costs and €1,000 ad spend each. Example.

How TrackBee fixes it

Profit as the conversion value.

For every order, we subtract the product costs from Shopify and send the result to Meta, Google Ads and Snapchat as the conversion value. Your campaigns can then optimize for profit instead of revenue.

Set up profit optimization for Meta

Using TrackBee Insights? Ask Claude or ChatGPT which campaigns are profitable after product costs.

View TrackBee Insights

New in TrackBee

Beta

Profit per product.

There is a new Products dashboard in TrackBee, now in beta for a limited number of stores. It shows which products are profitable after costs, and which only look good on revenue.

Setup

Set up profit optimization.

If your product costs are already in Shopify, you only need to turn the feature on and change your campaign goal. You don't need a developer.

Add your product costs

Fill in the cost per item in Shopify, or set a fallback percentage in TrackBee

Turn on profit optimization

One toggle on the Stores page in TrackBee

Set profit as the goal

Optimize your campaigns on the profit event. In Google Ads we create the conversion action for you

Start free trial

30-day free trial. No credit card. No developer needed.

FAQ

Questions, answered.

Visit the help center
Pico from the TrackBee support team

Still have a question?

We answer in under five minutes, seven days a week. Weekdays 9:00 to 21:00, weekends 11:00 to 16:00 CET.

contact@trackbee.io
What is POAS, and how is it different from ROAS?

ROAS is revenue divided by ad spend. POAS, profit on ad spend, is profit divided by ad spend. A campaign that sells low-margin products can show a strong ROAS and still make you less money than a campaign with a lower ROAS and better margins. POAS shows that difference.

Where does TrackBee get my product costs?

From the cost per item on each product and variant in Shopify. For products without a cost, we use a fallback percentage that you set in TrackBee.

What if my product costs are not in Shopify yet?

Set a fallback cost of goods percentage in TrackBee. With a 30% fallback, we send 70% of the revenue as profit. For more accurate profit, add the cost per item in Shopify.

Which ad platforms support profit optimization?

Meta, Google Ads and Snapchat. Read the setup guide for Meta, Google Ads or Snapchat.

Does it replace my purchase event?

No. We send the profit value as a separate event next to your purchase events. In Google Ads, it is a separate conversion action that we create for you. You decide which one each campaign optimizes for.

Which costs are included in the profit value?

Today the profit value is based on your product costs. The new Products dashboard in TrackBee, in beta for a limited number of stores, also takes shipping, payment fees and pick-and-pack from your cost settings into account.

Is there a free trial?

Yes. You get a 30-day free trial with no credit card. Plans start at €79 a month with every integration included.

Turn on
profit optimization.

Start free trial Book a demo

Already on TrackBee? Turn on profit optimization in your settings. New to TrackBee? Start a 30-day free trial, no credit card needed.