Built for brands on
that sell subscriptions
We hold subscription renewals back from your ad platforms, Klaviyo and GA4, so your campaigns optimize on first orders.
30-day free trial, no credit card. Already on TrackBee? Set up order filtering.
The problem
Meta's Advantage+ campaigns optimize for purchases. Without a new customer signal, Meta can't tell a first purchase from a repeat one.
One month on Meta. Example.
How TrackBee fixes it
For every purchase, we send Meta a NewCustomerPurchase or ReturningCustomerPurchase event. On Snapchat, we create matching custom conversions. Use the new customer event as the optimization goal of your acquisition campaigns.
Turn on new vs returning in MetaExclude existing customers. We keep all your customers in one Meta audience, updated every 5 to 15 minutes. Use it as an exclusion in your prospecting campaigns. Set up Meta Custom Audience Sync.
New in TrackBee
BetaThere is a new Acquisition dashboard in TrackBee, now in beta for a limited number of stores. It shows how many new customers today's ad spend brought in and what each one cost, per hour.
Setup
You turn on new vs returning tracking per store. You then choose which campaigns optimize for new customers.
Install TrackBee and connect Meta
One toggle in the Meta section of your store settings
Set NewCustomerPurchase as the goal of your acquisition campaigns
30-day free trial. No credit card. No developer needed.
FAQ
We answer in under five minutes, seven days a week. Weekdays 9:00 to 21:00, weekends 11:00 to 16:00 CET.
A new customer buys from your store for the first time. A returning customer has bought from your store before.
With new vs returning tracking on, we send Meta a NewCustomerPurchase or ReturningCustomerPurchase event next to the regular purchase. Add them as columns in Ads Manager to see your cost per new customer. Read the Meta setup guide.
Yes. Set NewCustomerPurchase as the conversion goal and the campaign optimizes for first purchases.
Meta and Snapchat. On Snapchat, we create New Customer Purchase and Returning Customer Purchase custom conversions. Read the Snapchat guide. Your other platforms receive your purchases as usual.
All your Shopify customers from the past two years, in an audience called TrackBee - All Customers. New customers are added every 5 to 15 minutes. An owner of the ad account has to accept the Meta custom audience terms. Set up Meta Custom Audience Sync.
Yes. You get a 30-day free trial with no credit card. Plans start at €79 a month with every integration included.
Already on TrackBee? Turn on new vs returning tracking in your store settings. New to TrackBee? Start a 30-day free trial, no credit card needed.
OrdersToday
