Built for brands onShopifythat sell subscriptions

Keep renewals out of your ad data.

We hold subscription renewals back from your ad platforms, Klaviyo and GA4, so your campaigns optimize on first orders.

  • Renewals stay out of your ad platforms and in your TrackBee reports
  • Native support for Juo, order tags for other subscription apps
  • Exclude current subscribers from prospecting on Meta
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30-day free trial, no credit card. Already on TrackBee? Set up order filtering.

2,500+ Shopify stores grow with TrackBee

The problem

Renewals count as purchases.

Every renewal is a new order in Shopify. If those orders reach Meta and Google as purchases, your reported conversions include existing subscribers, and so does the data your campaigns optimize on.

Automatic renewals640
First subscription orders360

1,000 orders in one month. Example.

How TrackBee fixes it

Renewals held back, first orders sent.

We hold renewal orders back from your ad platforms, Klaviyo and GA4. The first order of each subscription still goes through, so your campaigns optimize on new subscribers.

Juo is supported natively. Other subscription apps work through order tags.

Set up order filtering

Optimize for new subscribers. With new vs returning tracking on, Meta and Snapchat also see which orders come from new customers, so your acquisition campaigns can optimize for first orders.

TrackBee Insights

Repeat purchases and Klaviyo.

TrackBee Insights compares customers who had a Klaviyo email or SMS touchpoint with customers who did not. Ask Claude or ChatGPT which group buys again more often.

View TrackBee Insights

In development. We are working on predicted lifetime value for subscription brands.

Setup

Set up subscription order filtering.

You set this up once per store. New renewal orders are filtered automatically from then on.

Connect your store

Install TrackBee and connect your ad platforms

Choose what to filter

Juo renewals are recognized automatically. For other apps, add the tag they put on renewal orders

Optimize for new subscribers

Turn on new vs returning tracking and set the new customer event as your campaign goal

Start free trial

30-day free trial. No credit card. No developer needed.

FAQ

Questions, answered.

Visit the help center
Pico from the TrackBee support team

Still have a question?

We answer in under five minutes, seven days a week. Weekdays 9:00 to 21:00, weekends 11:00 to 16:00 CET.

contact@trackbee.io
Which subscription apps do you support?

Juo is supported natively. We recognize its renewal orders without any setup. For Recharge, Skio, Loop, Bold and other apps you use order tag filtering, based on the tag the app puts on its renewal orders.

Do renewals still show up in my TrackBee reports?

Yes. Filtered orders are kept out of your ad platforms, Klaviyo and GA4, but they still count in your TrackBee numbers.

Does filtering apply to orders from before I set it up?

No. Filtering applies to orders processed after you save the setting. Read the order filtering guide.

Is the first subscription order still sent?

Yes. The first order goes to your platforms like any other purchase. Only renewals are held back.

Can I use predicted lifetime value in my campaigns?

Not yet. We are working on predicted lifetime value for subscription brands.

Is there a free trial?

Yes. You get a 30-day free trial with no credit card. Plans start at €79 a month with every integration included.

Filter your
renewals.

Start free trial Book a demo

Already on TrackBee? Set up order filtering in your settings. New to TrackBee? Start a 30-day free trial, no credit card needed.